Love and marriage are important life stages for college students from growth to maturity, and their transformation status is related to the stable development of the backbone of the socialist cause and social stability and harmony. And college students' love and marriage concept determines their choice and then determines their situation in the emotional life. In recent years, behind the frequent occurrence of various emotional problems among college students, there is a widespread problem of college students' views on marriage and love to varying degrees.
Based on the investigation and analysis of the characteristics, current situation and causes of the concept of marriage and love of college students in the new era, this paper constructs an ideal value coordinate of the concept of healthy marriage and love in the new era, proposes a path for ideological and political education to play an effective role, and constructs a comprehensive ideological and political education ecology for the cultivation of the concept of healthy marriage and love of college students in the new era. To be specific, this paper studies college students in the new era as a target group. Using the methods of literature analysis and comparative research, it first defines and explains the concept of love, marriage and other concepts, traces back to the source and inspects the traditional Chinese and Western marriage and love views, and Marxist marriage and love views, and strives to draw on the spiritual resources that can be used for reference in modern social life, and summarizes its significance in analyzing contemporary ideological education. Then, based on the data of multiple surveys on the concept of marriage and love of college students in the new era, it is concluded that the concept of marriage and love of college students in the new era is characterized by complex love motives, diversified cognition of spouse selection values, and open sexual concepts. The current situation of marriage and love is characterized by anxiety about marriage and love, a tendency of lightening marriage difficulties, an increase in the rate of love break-up, devaluation of love and materialization of emotions, the breeding of some girls' fear of marriage, and the existence of people who choose not to marry The problems and phenomena such as violence in intimate relations were investigated and summarized from six aspects: the misplacement of the standards of spouse selection between reality and perfectionism, the indifference of the concept of game love and marriage, the concept of love instrumentalization and transaction marriage, the contradiction between women's self-consciousness and traditional concept of marriage and love, the breeding and influence of celibacy, and the lack of ideological and political education on marriage and love in colleges and universities. In view of the above problems, under the guidance of the traditional Chinese and Western concept of marriage and love and Marxist concept of marriage and love, explore the ideal coordinates of the healthy concept of marriage and love of college students in the new era, clarify the guiding role of ideological and political education on the concept of marriage and love of college students in the new era, explore the shaping path of the healthy concept of marriage and love of college students in the new era, and cover society, schools The family elaborated from multiple perspectives, and played a synergistic role in ideological and political education.